About the .GMBH new gTLD

The acronym "GmbH," a German abbreviation meaning Gesellschaft mit beschränkter Haftung translates to a "limited liability company" in English. The team behind the campaign hopes to make the top-level domain available for companies in Germany, Lichtenstein, Austria and Switzerland.

Domain names are the main place to maintain a permanent identity and identification on the Internet. Companies, organisations, administrations and individuals rely on domain names that are easy to communicate, are as intuitive as possible and are semantically comprehensible, for the Internet has long become a fundamental channel of communication.

The number of domains required increases as the number of users increases and as the Internet grows, currently in excess of over 15% per year. The name space for the German community under the top-level domain .de now includes about 14 million domains, the .com top-level domain accounts for almost 90 million domains. Both have thus become quite "crowded," as each domain can only be issued once.

Advantages for customers to acquire a .gmbh top-level domain

Names designed soley for the needs of companies and hteir customers could offer many benefits. Verified new domain such as www.companyname.gmbh offer a clear identity for companies and could offer security and trust for their customers. Additional benefits include:

• .GmbH domains promise competitive advantages by better search engine positions
• .GmbH domains are ideal for communication and advertising
• In contrast to .DE or .COM the .GmbH domains will be verified and will lead to greater trust in e-commerce at customers and companies

The TLDDOT Team

The founders of TLDDOT, a Berlin-based company specializing in top-level domain consulting called DOTZON (dotzon.de) and the Munich-based domain specialist InterNetWire Communications GmbH (internetwire.de), comprise two of the leading German domain registrars.